Inc sports nutrition is a sports supplement business held exclusively by Chemist Warehouse. Wanting to improve the awareness and status of the brand to a wider audience.
Chemist Warehouse partnered with Athletic Agencies to:
- Provide content strategy and planning
- Manage an work with their fitness ambassador, The Fit Pharmacist
- Create multiple weekly videos featuring workouts and recipes that inspired others to take up a healthy lifestyle
- Showcase event highlights at the various fitness events they attend in the yearly calendar
- Social media and Facebook advertising strategy
- Assistance in social media post caption copy
What we were able to achieve:
- We provided the brand with high quality, bi-weekly video content that fit the brief
- The brands social media quality and presence has improved dramatically
- It's in-store sales have increased with unique visitors being attracted by high quality content and social media offers
The brand intends to continue using video to stay ahead of the competition, provide quality, value based content to its audience and increase its social status.